Branding
Mali Prstici
Industry
Educational Toys & Learning
Year
2026
Client
Mali Prstici
Mali Prstići creates educational toys and workshops that help children learn through play, building, and discovery. We designed a playful visual identity inspired by the way little hands explore and put things together, bringing that same curiosity into the brand’s logo, colors, typography, and graphic elements.
The challenge: Making learning look like play
Mali Prstići brings learning into children’s hands through educational toys and creative workshops. The challenge was to express that purpose through an identity that sparks curiosity in children and gives parents confidence in the brand. It needed to feel playful, approachable, and connected to the experience of building and discovering.
Brand idea: Little hands. Big discoveries.
We took inspiration from the way children learn: connecting pieces, trying things out, and discovering something new. Simple shapes and construction-inspired elements became the building blocks of the identity. Combined with expressive colors and friendly typography, they create a visual language that invites exploration across packaging and brand materials.
Visual identity: Built from curiosity
The visual identity takes its cues from the toys themselves. Geometric shapes, gear-inspired details, and colorful lettering turn the logo into a small construction of its own. Supporting graphics can be combined and rearranged, giving the brand room to play while keeping every composition connected.
Bringing the identity to life: Ready to play
We extended the identity across packaging, bags, cards, and social media templates. Each application uses the same shapes, colors, and typography in a different way, keeping the brand consistent without making it repetitive. Together, they bring the curiosity of Mali Prstići into every encounter with the brand.
