Branding & Art Direction
Belodore (Concept)
Industry
Luxury Fragrance Retail
Year
2026
Client
Belodore - Independent Concept
An independent creative concept for Belodore, exploring a new visual world for niche perfumery. Inspired by 19th-century architecture, botanical gardens, and classical paintings, the direction pairs expressive typography with deep green, aged gold, and warm ivory. “House of Essence” brings the concept together across brand identity, packaging, campaign imagery, and digital design.
The challenge: Giving scent a visual world
How do you translate the richness of niche perfumery into a visual identity? For this independent concept, we explored how Belodore could express the emotion, craftsmanship, and discovery behind fragrance. The aim was to create a world that feels established and refined, with enough warmth to invite people in.
Brand idea: House of Essence
“House of Essence” imagines Belodore as a destination for discovering fragrance through atmosphere and storytelling. Drawing on 19th-century architecture, botanical gardens, and classical floral paintings, the concept brings historical references into a contemporary setting. Sculptural forms, delicate flowers, and considered details frame perfume as a personal ritual, an object of craft, and a lasting memory.
Visual identity: Rich in detail. Refined in balance.
Expressive Amelaryas lettering gives the wordmark its distinctive character, while Lato keeps supporting text clear and understated. A delicate monogram adds a signature detail across smaller applications. Deep green, aged gold, and warm ivory anchor the palette, with botanical imagery and tactile textures adding depth. Generous space gives these richer elements room to breathe.
Bringing the concept to life: A world to step into
The concept extends into storefronts, printed materials, campaign imagery, and digital design. Classical architecture and garden scenes set the atmosphere, while considered typography and layouts connect each application. From an invitation to a social post or a shopping experience, every detail explores how Belodore’s “House of Essence” could feel like one coherent world.
