BRANDING & SOCIAL MEDIA
STORIFYME
Industry
SAAS & MARTECH
Year
2024
Client
STORIFYME
StorifyMe is a content experience platform helping brands bring Stories, Shorts, Ads and interactive formats into their digital products. We worked across product and social media to create a more cohesive experience, connecting the way the platform works with the way it communicates.
Product: Making content creation feel effortless
StorifyMe brings multiple interactive content formats into one platform, so the product needed to make a powerful feature set feel simple and approachable. We focused on clearer hierarchy, intuitive interactions and a visual system capable of supporting different content experiences without creating unnecessary complexity.
Product experience: One platform, multiple ways to engage
The experience was designed to accommodate very different content formats while keeping the platform visually consistent. From onboarding to interactive stories and shoppable experiences, each touchpoint follows the same system while giving the content itself room to take center stage.
Social media: Turning the product into a recognizable voice
The social system translates StorifyMe’s product-first identity into bold, fast-moving communication. Strong contrast, modular graphics and product-led storytelling created a recognizable visual language for explaining features, sharing ideas and keeping the brand visible across digital channels.
Connecting product and communication: Built to look consistent wherever it appears
Rather than treating product and marketing as separate systems, we carried the same visual principles across both. The result is an experience where the interface, campaigns and social content all feel unmistakably StorifyMe. The result is a cohesive product and communication system that gives StorifyMe a stronger presence both inside the platform and beyond it - helping a complex digital product feel clear, energetic and instantly recognizable.
